PracticeMojo Dental Marketing Blog

  1. Facebook’s New Algorithm Update and What It Means for Your Dental Practice

    January 31, 2018

    On January 11, Facebook announced a change to its algorithm that determines what people see in their news feed. This update is to prioritize posts that spark conversation and encourage meaningful interaction between people.

    Why did Facebook make this update?

    According to the official announcement, Facebook was built “to help people stay connected and bring us closer together with the people that matter to us. That's why we've always put friends and family at the core of the experience.”

    However, they recently have “gotten feedback from our community that public content -- posts from businesses, brands and media -- is...

  2. How Dentists Can Pack Their Schedules

    January 24, 2018

    The end of the year is always busy for dentists – between patients having more time off to get the necessities done around the holidays and everyone wanting to up their FSA/HSA accounts before the year ends. Then January hits and things typically slow down.

    Here’s a few ideas on how to keep your appointment books full throughout the slower seasons:

    1. Reduce no-shows. We all know that life gets busy, especially this time of year when people are back to work, doing returns from the holidays, focusing on resolutions and more. So how do you ensure patients’ bi-annual...

  3. Effective Patient Communications

    November 29, 2017

    How do you reach your patients? Today, there are so many different ways to reach your busy patients to remind, confirm and schedule upcoming appointments. It’s hard to keep it all straight!

     And, nothing is more frustrating than trying to get ahold of busy patients, only to receive delayed or zero response. If you communicate with patients via their preferred method of communication, your chances of getting a response skyrocket.

     Use the infographic below to understand the benefits, drawbacks, and best times to use the various communication channels today.

     

    To learn more about how ProSites and PracticeMojo can help...

  4. How and When to Reach Out to Dental Patients

    November 15, 2017

    Patient Communications – When to Reach Out

    Instagram showcases what your neighbor had for dinner. Facebook details the life of your 9th grade best friend. Snapchat shares pieces of an evolving story - but only for a second, and texts have all but eliminated the need for actual phone conversation. With all of this, is lack of communication still a “thing”? When it comes to patient communication, it is.

    The benefits of patient communication have been extolled time and again, but understanding what you should do and actually doing it are two very different things (refer to that exercise bike turned...

  5. Respond to Online Reviews from Dental Patients

    October 30, 2017

    How Dentists Should Respond to Online Patient Reviews

    You already know the importance of generating online reviews for your practice. In today’s world, simply hiding from online review sites is not an option. (Check out our previous article on how to garner more online reviews for your practice.)

    The fact is, whether people are insanely happy or displeased with the services that you provide, it is likely that they will take to the Internet to express their satisfaction or lack thereof. Regardless if the feedback is positive or negative, it is always in your best interest to respond, as...

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