Regardless of your industry or profession, effective communication is critical in all facets of running a business. As a dentist, communication is key to:
One of the toughest things to do as a dentist is plan ahead to create strong and meaningful marketing messages and communications that will resonate with patients throughout the year. However, the more timely and relevant your messages, the greater your response rates will be.
Because we know you...
Social media is a great way for businesses – including dental practices – to build relationships, reinforce trust and credibility, and increase referrals and website traffic.
And though 54% of dentists have reported to utilize social media as part of their marketing strategy,1 there are still many practices who wonder if investing time and money in social media is “worth it” for their practice.
Here are a few of the top ways that dentists are utilizing the power of social media today to benefit their practice:
· Educate patients: Social media goes hand-in-hand with blogging and writing educational articles that can inform...
How Dental Practices Can Use Facebook Polls to Increase Engagement
Many dental practices who use social media are constantly wondering what else they can do on their page to increase engagement (such as Likes, comments, and follows). One way Facebook allows brands and businesses to interact with their followers is through poll questions.
Asking poll questions is a great way to learn more about your audience (patients), generate new topic ideas for posts, and interact with your audience.
To create a poll question, simply go to your practice’s Facebook page and go to write a post. From there, click...
How Dentists Should Respond to a Negative Review
You know what they say – you could be the juiciest peach in the world and there’s still going to be someone who hates peaches. For most businesses, including dentists in 2018, negative reviews now just come with the territory.
But this isn’t always a bad thing. In fact, a negative review can give your practice the opportunity to show that it wants to listen to patient feedback, values opinions of patients, and cares about making things right.
So if you get a bad review, here’s how to address it...
5 Things a Dentist Can Do to Build a Better Reputation
As a dentist, you already know the power of online reviews. Everyone fears the dreaded negative review but your day can instantly be made when a loyal patient boasts about you and your practice for everyone to see.
With nearly 80% of people trusting online reviews as much as a personal recommendation – it’s safe to say that online reviews are here to stay. Among helping you build trust among potential patients, they can also help your practice appear higher on search rankings.
Instead of fearing online reviews (like...